The only competitive advantage that you have to set yourself apart from your competitors – is the level of customer service you provide. It’s not price – or selection – it’s the quality of your sales team and their ability to develop relationships with your target market. Trust me – I spent 40+ years as a general manager for a major retailer and an owner / operator of my own small business. And based on my experiences – companies that train their people on how to provide exceptional customer service – outpace those companies that don’t in every category that counts – including the bottom line. I hope you enjoy the article written by Zeynep Ton. Let me know what you think.