How to Create a Competitive Advantage

The only competitive advantage you have is the level of customer service you provide, and if you aren’t delivering exceptional customer service then you put yourself and your organization at a distinct disadvantage. Chances are you won’t be in business very long. Think of your own experiences. When was the last time you had exceptional customer service? I mean eye-popping, wow service. How did that make you feel? When was the last time you had terrible, so-so service? The kind of service that made you decide never to do business with that company again. 

Worth Remembering … “There are no traffic jams along the extra mile.” – Zig Ziglar 

What is it going to take for you and your organization to be exceptional? The 4-P’s – Price, Product, Promotion and Place are no longer relevant. The internet and social media have created a level playing field. Now no business is too big to fail. We can name a number of companies like Sears who thought they were. Going far beyond the call of duty, exceeding your client’s expectation; that is what exceptional service is all about.

Worth Remembering … “If you want to succeed at any job, make yourself invaluable. Go the extra mile; make them never to be able to imagine doing business with anyone else but you.” – Ross Mathews

Every time you do business with your clients is a test. Make sure everyone on your team is up for the challenge. Every time your clients do business with you, they are comparing you against your competitors. If you are going to be exceptional then you have to be better than your competition. You have to remain one step ahead. Never compete on price, someone is always willing to sell for less. Find out what your clients value the most and deliver on that every time you do business with them. That’s how you create a competitive advantage.

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