Throw Out Your Business Plan and Pivot

If this current pandemic has taught us anything at all, it’s that putting together a 3 to 5 year business plan is a total waste of time, energy and money. If this current pandemic has taught us anything at all, it is that our crystal ball is a little murky and it’s impossible to predict the future. Burying your head in the sand and waiting for it to be over is not the answer. What this current pandemic has taught us is that those who learn to pivot have a better chance of having a future.

Worth Remembering … “The best way to predict the future is to create it.” – Abraham Lincoln

Restaurants expanded their patio to provide outdoor dining and encouraged customers to order online for curbside pickup or have it delivered to their door. They reduced their indoor dining area to create a safer environment for their customers and their staff.

Manufacturing companies retooled to produce and sell personal protective equipment. Distilleries used their expertise in making spirits to make sanitizer. Clothing manufactures switched over to making masks and garments.

Small businesses have had to change their flow patterns to help their customers social distance and they put up plexiglass barriers to protect their staff. Administrative and sales people started working from home and connecting online.

Worth Remembering … “A pivot is a change in strategy without a change in vision.” – Eric Ries

What this current pandemic has taught us is that the future, although not ideal, can be brighter if we learn to look for the possibilities. A basketball player learns to pivot, not to give up on their chance of scoring a basket, but to change direction and give themselves a clearer path to reach their goal. Conditions have changed. Throw out your business plan and pivot.

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