How To Attract and Retain An Emerging Workforce

If you have trouble attracting and retaining talent – it will be your fault. Management has a big challenge ahead. You are entering a new era of leadership. According to Gallup, the latest generation to enter the workforce – Generation Z – will make up 27% of the available talent pool by 2025. They are like no other generation that has come before them.

Worth Remembering – “Every generation needs a new revolution.” – Thomas Jefferson.

To attract and retain Gen Zeds, managers and leaders must relearn how to connect, communicate, educate and delegate.

Connecting: How much fun are you to be around? People like to work with people and hang around with people they like. They want to work for an organization that makes them feel wanted and treats them as an integral part. Zeds are interested in working in a place that allows for fun, friendships and life-enriching activities. Having fun at work leads to creativity, productivity, better decision-making, and collaborative teams.

Communicating: Smartphones are a natural extension of Zeds. They are the first generation to grow up in the digital age. As many as 98% own a smartphone. They consider social media a valuable workplace tool and prefer to get their information online. Managers and leaders must be tech-savvy and comfortable communicating and interacting virtually.

Educating: Zeds are the most educated generation but lack previous generations’ soft skills. The good news is they are eager to learn how to interact with others, resolve conflict, solve problems and work in a team environment. It would help if you created an environment that is conducive to learning. They are comfortable learning online, zooming or watching a Youtube video.

Delegating: It’s essential to provide opportunities to learn and grow. Zeds lack the experience and self-confidence of previous generations, so you need to teach them how you want them to perform the task. And give them the autonomy once they’ve learned. You rob Zeds of their opportunity to grow if you don’t delegate effectively. You must give up control to get control, or they will go elsewhere.

Worth Remembering – “When we are no longer able to change a situation, we are challenged to change ourselves.” – Viktor Frankl

Are you or your management team ready for the most significant workforce shift in over 100 years? Soft skills – your ability to communicate and interact more effectively regardless of gender or generation are now considered essential. You can learn how to build collaborative teams, resolve conflict, problem solve or motivate others to perform at their best. Ignoring the dynamic forces at play, and refusing to change, will be at your parrel. If you have trouble attracting and retaining talent – it will be your fault.

Copyright (c) 2023. Brian Smith – Power Link Dynamics. Not to be reproduced without permission. To learn more about Brian and what he can do for you and your organization to develop the skills needed to manage and lead others, visit – or contact him at: