Your advertising and traditional marketing campaigns based on the Four P’s (Product, Price, Promotion and Place) are no longer considered a strategic advantage. Some businesses refer to their customers as guests or clients and try to reinvent themselves by adding non-traditional product lines to maintain or grow market share. However, adopting the seven principles of delivering exceptional customer service is the only advantage you have left to set yourself apart from your competition.

‘A business absolutely devoted to delivering customer service will have only one worry about profits. They will be embarrassingly high.’ – Henry Ford.

If you want an advantage over your competition, then you need to adopt the seven principles of delivering exceptional customer service.

F – Friendly – Smile, say hello and make eye contact. Build those all-important relationships. People like to do business with people they like and with companies that make them feel wanted.

O – Observant – Learn to recognize customers who want help and those who don’t. Ask open-ended questions. Customers know what they want, but if they have never done the task or that repair before, they don’t know what they need.

C – Competent – Don’t make stuff up. Trust me, your customer has already done the research; they want to know what you know about the products and services you provide. If you don’t know the answers to their questions, then find out or get someone who does.

U – Understanding – Be empathetic.. See things from your customer’s point of view – especially when dealing with an angry and upset customer. Don’t waste your customer’s time reciting company policy. Find out what the customer wants to resolve the situation. If you don’t have the authority to grant it, get someone who does.

S – Sincere – If you genuinely want to help your customers, it will show in the way you communicate and interact with them. You communicate 93% of the time non-verbally. You are speaking volumes, and you haven’t said a word. Your actions and words must be congruent, or your customer will believe the non-verbal as being more accurate.

E – Energized – Be enthusiastic; act like you want to be there. Approach your customers instead of leaning on the counter, talking to your co-workers or spending too much time on your phone. Give customers your undivided attention.

D – Dependable – Whatever you said you would do, do it. Your word must be your bond. Customers need to trust what you say. If they can’t trust your word – they won’t trust you at all.

“To give real service, you must add something which cannot be bought or measured with money, and that is sincerity and integrity.” – Douglas Adams.

Providing exceptional customer service is not that difficult. All you have to be is better than your competitors. Based on what customers say about the current level of service or lack thereof, that won’t be difficult if you apply the seven principles of delivering exceptional customer service.

Copyright (c) 2023. Brian Smith – Power Link Dynamics. Not to be reproduced without permission. To learn more about Brian and our Let’s Get FOCUSED (c) on Customers – The Seven Principles of Delivering Exceptional Customer Service workshop, contact Brian at – brian@briansmithpld.com or visit our website – https://briansmithpld.com