Your Only Competitive Advantage

Product, price, promotion or place is no longer a competitive advantage. The only competitive advantage that you have left is the level of customer service you provide. To provide exceptional customer service is not that difficult. You only have to be better than your competition. Based on the results of a recent survey of 1281 consumers it doesn’t appear to be that big of a deal. 55% of the respondents said that they would shop elsewhere because of a “don’t care attitude”. 35% said being ignored by a sales person while they carried on a personal conversation on the sales floor or on the phone would be a good enough reason to leave. 58% of those surveyed sited rudeness as a reason to go elsewhere. 42% would go out of their way to do business where they got polite, respectful treatment. Let me repeat that again. 42% would go out of their way to do business where they got polite, respectful treatment. What level of customer service are you providing? More importantly, what lever of customer service is your sales team providing? Remember – to be exceptional in the eyes of the consumer you only have to be better than your competition.

Copyright (c) 2019. Brian Smith. To find out more about Brian and what he can do for you and your organization visit: https://briansmithpld.com

Selling is a Contact Sport

People Love to Do Business with People They Like

People love to do business with people they like and trust. How do you get people to trust you? Trust is a by-product of building those all-important relationships. Some people are better at it then others, but you can learn how. First you need to establish rapport. Find out what they like to do outside of the workplace and use that to strike up a conversation. Do they have a hobby? Do they enjoy cooking, tending to the garden or watching sports? Once you have established a rapport comes a relationship. You can’t build a relationship until you have established a rapport. Out of that relationship comes mutual respect. Others will not respect you until you have built a relationship. If they respect you – they will trust you because they believe you have their best interest at heart. Once they trust you – more than likely they will go along with what ever you recommend.

Copyright(c) 2019. Brian Smith-PLD. Not to be reproduced without permission. To find out more about Brian and what he can do for you are your organization visit: https://briansmithpld.com

Let’s Get Focused Online Courses Launched

Great news!!! I’ve just launched my “Let’s Get Focused” professional development online courses. Are you looking for an online course to enhance your ability to communicate and interact more effectively, build collaborative teams, learn how the brain effects behavior or ways to manage information overload and change in the workplace? Training doesn’t have to end after you have completed the courses. I offer unlimited access, 24/7 follow-up, live question and answer sessions and one-on-one coaching. Visit https://letsgetfocused.teachable.com – Don’t put your career or organization at risk. Learn to manage and lead the 21st. Century way. I will show you how.

International Institute of Municipal Clerks Conference

Great News!!! I will be speaking at this years International Institute of Municipal Clerks Conference in Birmingham Alabama on May 23rd. Are you looking to enhance your ability to communicate and interact more effectively regardless of gender or generation? I will be delivering 3 sessions that day. “Powerful Communication Strategies: Bridging the Gender and Generational Gap” – “Confessions of a Reformed Control Freak: The Top Ten Sins Most Managers Make & How to Avoid Them” and “You Don’t Have to Like Them – Just Learn to Work with Them: Collaborative Team Building and Performance Improvement”. If you’re attending the conference please drop in and say hi. If you’re thinking of attending the conference you still have time to register. I promise you won’t be disappointed.

To find out more about Brian and what he can do for you and your organization please visit: https://briansmithpld.com