We are entering a new era of leadership. Generation Z – born between 1996 and 2012 – is the latest generation to enter the workforce. They are projected to make up 27% of the workforce by 2025. They are like no other generation that has come before them. They are the first generation to grow up in the digital age. The jury is still out, but there is one thing for sure, your business future depends on this generation. You must change how you manage and lead to attract and retain Gen Zs.
Here is what the research conducted by Deyan Georgiev, Beresford Research, Forbes and Extreme Research is telling us.
Connecting: Most Gen Zs see diversity as a significant factor in choosing a job. Employers should focus on inclusivity to tap into this future workforce. They want a job that will impact the world and work for an organization that believes in and shares their values. The virtual space has become convenient for hanging out with friends and family. To this generation – social media is a way of life. Gen Zs are interested in working in a place that allows fun, friendships and life-enriching activities. Is your organization a fun place to work? Having fun at work can lead to creativity, increased productivity, better decision making and collaborative teams. To attract and retain Gen Zs, you must make them feel welcomed and treat them like family.
Communicating: Smartphones are a natural extension of Gen Zs. As many as 98% of all Generation Zs own a smartphone. Fifty-five percent are on their smartphones for up to ten hours a day. They consider social media a valuable workplace tool. Fifty-one percent still prefer face-to-face communication, which explains why Zoom, Tik Tok and Teams have become popular ways of interacting. They don’t read traditional newspapers; they like to get their information online. To attract and retain Gen Zs, you need to be tech-savvy and comfortable communicating in a virtual world.
Educating: Gen Z is the most educated generation. However, because they rely on technology, they lack the soft social skills of previous generations. The good news is they are eager to learn how to communicate and interact face-to-face, resolve conflict, problem solve and learn how to work in a team environment. You must create an environment that is conducive to learning. They are comfortable learning online or watching an instructional video. To attract and retain Gen Zs, you must teach them the skills they lack.
Delegating: It is essential to provide opportunities to learn and grow. Still, Gen Zs lack the experience and self-confidence of previous generations, so you need to teach them how to perform a task. If the student didn’t learn, the teacher never taught. Give them autonomy and ongoing support once they’ve learned how to complete the job. You must learn to delegate and give up control. If you don’t delegate effectively, you rob Gen Zs of their growth opportunities. Upward mobility is important to them. To attract and retain Gen Zs, you must provide a path forward.
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